
Minions Masala
Style Guide
BWO is thrilled to unveil our Minions India-themed style guide, where we collaborated with the genius minds at Illumination Animation! Picture this: Minions decked out in traditional Indian attire, and we're not just talking about the usual garb. Nope! We dressed Kevin up as a fab Maharaja, complete with a stunning nehru jacket, a flowing dhoti, and funky juttis that could make anyone do a double-take.
Our creative journey didn’t stop there. We dived deep into the heart of Indian culture, incorporating traditional motifs—yet with a playful twist! These elements resonate beautifully with the modern 2D aesthetics of the Minions. Bright colors, intricate patterns, and that quintessential whimsy we all love come together to create a style guide that bursts with personality.
Interestingly, the guide has seen more success abroad than in India, and oh boy, does that feel awesome! It’s a testament to how global storytelling knows no bounds. So, while we may have dressed the Minions in traditional outfits, it’s our vivid imagination and creativity that transcended borders. Cheers to celebrating culture and creativity in the most playful ways!