So, we’ve been around for over a decade now! The founding members joined forces to establish BWO in 2014, bringing together a wealth of over 40 years of experience in the licensing, design, and retail sectors—seasoned veterans of corporate India. This unique background is why our operations at BWO are, let’s say, a tad unconventional. We maintain the highest level of professionalism in our business dealings, but we balance that with annual office cosplay events, spontaneous vada pav sessions, and a mix of bad jokes and some say, absolutely terrible jokes.

What truly sets us apart in the realm of licensing is our genuine passion for the brands we represent, we’re huge fans of them too. This enthusiasm is evident in our body of work, both from a business and creative perspective. Rest assured, every deal we forge comes straight from the heart, and honestly, the money tends to follow.

Fast forward ten years since our inception, and our team has grown significantly. We now have a dedicated business development team for licensing, a robust logistics, sourcing, and manufacturing team for our E-commerce venture, A47, and specialized teams for finance, marketing, and legal. Our largest team, by far, is our creative division. Unlike traditional licensing agencies, we have a separate creative vertical, and we take pride in declaring them the most capable (albeit slightly unhinged and quirky) creative team in the industry.

So that’s life at BWO—an ensemble of highly professional misfits who absolutely love what they do!