Dyavol : the logo, the bottle, the soul.
We, like countless fans across the nation, are enormous admirers of Shahrukh Khan. When the opportunity arose to collaborate on his and Aryan Khan's beverage brand, 'Dyavol', we collectively lost our minds and threw ourselves into the project with fervor.
Designers thoughts…
The inspiration for the bottle was the devil, but overt devil motifs would have been tacky. We aimed to wrap the bottle in the devil's veins, as if it were an integral part of the dark lord. To achieve this, we utilized satellite images of dried river tributaries, transforming them into the devil's veins that elegantly encircle the bottle.
As for the logo, we are extremely proud of it. Simply writing three sixes would be too kitsch, so we drew inspiration from medieval armor and designed a crown with Roman sixes subtly embedded within it. Do you see it? Take your time.
