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We provide a variety of services on focussed verticals, ensuring a strong synergy for all clients.
Case Studies
View AllWhat is Brand Licensing?
Brand Licensing by definition allows for the rental of well known brands (The Licensor) for the use in another set of products or services (The Licensee) and this is facilitated by an agent (BWO).
The Licensor
A well known and popular brand whose brand value and image are sought after by other companies. They charge what is known as a ‘licensing fee’ for the use of their brand.
The Licensee
After paying the licensing fee, the Licensee now has the right to use for their products based on certain guidelines and rules laid out by the Licensor.
BWO - The Agents
This is where we, Black White and Orange, come in. Our job is to make it easier for both the companies to get value for money. We do this by helping negotiate the contracts, providing creative solutions and clarifying various do’s and don’t’s for the Licensee.
Creative Agents
This is where we begin to go the extra mile. We have a dedicated team which helps give the Licensee innovative ways in which they can apply the brand over their range of products and services. All under the guidance of the Licensor of course!
Brand Assurance Agents
Finally, we want to be with both the Licensor and Licensee every step of the way. Our brand assurance agents are making sure that both their goals are met from start to finish! The result, a quality product that a fan adores and the both the licensee and licensor or happy with!
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Retail
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Trusted By Clients
Our
Awards
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2022
Universal International Agents Summit 2022
Fashion and Living Collection of the Year 2021 by BWO | Fast & Furious and Minions with Myntra -
2020
Indian Achievers' Award 2020
Emerging Company -
2018
India Licensing Expo 2018: Special Category Awards
Best Marketing Initiative 2018India Licensing Expo 2018: Agency of The Year
India Licensing Expo - Best Property (IP) Award Leadership in Film Licensing for Baahubali - Arka Mediaworks X BWO -
2017
Universal Agent Summit 2017
Best Creative Application