We provide a variety of services on focussed verticals, ensuring a strong synergy for all clients.
What is Brand Licensing?
Brand Licensing by definition allows for the rental of well known brands (The Licensor) for the use in another set of products or services (The Licensee) and this is facilitated by an agent (BWO).
A well known and popular brand whose brand value and image are sought after by other companies. They charge what is known as a ‘licensing fee’ for the use of their brand.
After paying the licensing fee, the Licensee now has the right to use for their products based on certain guidelines and rules laid out by the Licensor.
BWO - The Agents
This is where we, Black White and Orange, come in. Our job is to make it easier for both the companies to get value for money. We do this by helping negotiate the contracts, providing creative solutions and clarifying various do’s and don’t’s for the Licensee.
This is where we begin to go the extra mile. We have a dedicated team which helps give the Licensee innovative ways in which they can apply the brand over their range of products and services. All under the guidance of the Licensor of course!
Brand Assurance Agents
Finally, we want to be with both the Licensor and Licensee every step of the way. Our brand assurance agents are making sure that both their goals are met from start to finish! The result, a quality product that a fan adores and the both the licensee and licensor or happy with!
Trusted By Clients
“From the first time we met what most impressed me about Black White Orange was a winning combination of passion and innovate thinking coupled with a desire for results. Over the time we have now worked together, the team at Black White Orange have lived up to these first impressions and delivered breakthrough creative and exciting business ventures. They are truly a fresh face in the licensing world.”
“Black White Orange has been a fantastic and enthusiastic partner in expanding our Baahubali franchise and world into the nascent L&M space BWO has worked closely with us in every aspect from creating the style guide to negotiating and signing L&M partners across various categories.”
“Have known Bhavik for many years now. First in ad-sales and then when he got into the world of L&M. He is a self driven and self motivated guy Loves what he does and that shows in his work. After being a successful executive in the corporate world he has now ventured on his own and amsure he will excel here too! I wish him, the very best and am sure just asalways, he will look at making it a win win solution for the client he does business with.”
“Black White Orange encompasses all the qualities I look for in an overseas partner Any business they are starting I am interested in being a part of. Their determination, knowledge of the Indian market across wholesale and retail as well as character and lifestyle, will result in continued success.”
Universal International Agents Summit 2022Fashion and Living Collection of the Year 2021 by BWO | Fast & Furious and Minions with Myntra
Indian Achievers' Award 2020Emerging Company
India Licensing Expo 2018: Special Category AwardsBest Marketing Initiative 2018
India Licensing Expo 2018: Agency of The YearIndia Licensing Expo - Best Property (IP) Award Leadership in Film Licensing for Baahubali - Arka Mediaworks X BWO
Universal Agent Summit 2017Best Creative Application