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The Biggest
Brands

At BWO, we have some of the best pop culture Brands under one roof! Check it out! And tell us what works for you.

Design above
all

Our veteran team of designers truly believe great design is at the heart of great product. Whether it's for one of our brands or one of yours.

What is the plan?

If its great brands you are after or creating a great brand and everything in between. Black White Orange is here to serve.

Brands

Zeplin
Zeplin
Zeplin
Zeplin
Zeplin
Zeplin

Our
Services

We provide a variety of services on focussed verticals, ensuring a strong synergy for all clients.

Brand
Licensing

Helping clients acquire a new customer by renting well-known brands.

Creative
Solutions

Going that extra mile to help clients develop innovative products and solutions.

IP Development

Ideating and creating fresh and original content for clients that constantly break the mould.

What is Brand Licensing?


Brand Licensing by definition allows for the rental of well known brands (The Licensor) for the use in another set of products or services (The Licensee) and this is facilitated by an agent (BWO).

One

The Licensor

A well known and popular brand whose brand value and image are sought after by other companies. They charge what is known as a ‘licensing fee’ for the use of their brand.

Two

The Licensee

After paying the licensing fee, the Licensee now has the right to use for their products based on certain guidelines and rules laid out by the Licensor.

Three

BWO - The Agents

This is where we, Black White and Orange, come in. Our job is to make it easier for both the companies to get value for money. We do this by helping negotiate the contracts, providing creative solutions and clarifying various do’s and don’t’s for the Licensee.

Four

Creative Agents

This is where we begin to go the extra mile. We have a dedicated team which helps give the Licensee innovative ways in which they can apply the brand over their range of products and services. All under the guidance of the Licensor of course!

Five

Brand Assurance Agents

Finally, we want to be with both the Licensor and Licensee every step of the way. Our brand assurance agents are making sure that both their goals are met from start to finish! The result, a quality product that a fan adores and the both the licensee and licensor or happy with!

Statistics

5500+
SKU's
Launched
30+
Number of
Categories
10000+
Retail
Touchpoints
75MN+ USD
Retail Sales
Exceeding

Trusted By Clients

Marc Low SVP International Consumer Products
NBC Universal Brand Development

“From the first time we met what most impressed me about Black White Orange was a winning combination of passion and innovate thinking coupled with a desire for results. Over the time we have now worked together, the team at Black White Orange have lived up to these first impressions and delivered breakthrough creative and exciting business ventures. They are truly a fresh face in the licensing world.”

Shobu Yarlagadda
CEO - Arka Mediaworks

“Black White Orange has been a fantastic and enthusiastic partner in expanding our Baahubali franchise and world into the nascent L&M space BWO has worked closely with us in every aspect from creating the style guide to negotiating and signing L&M partners across various categories.”

Monica Tata
Ex-Managing Director-South Asia, HBO India

“Have known Bhavik for many years now. First in ad-sales and then when he got into the world of L&M. He is a self driven and self motivated guy Loves what he does and that shows in his work. After being a successful executive in the corporate world he has now ventured on his own and amsure he will excel here too! I wish him, the very best and am sure just asalways, he will look at making it a win win solution for the client he does business with.”

Daniel Castle
Managing Director, SABAN Brands

“Black White Orange encompasses all the qualities I look for in an overseas partner Any business they are starting I am interested in being a part of. Their determination, knowledge of the Indian market across wholesale and retail as well as character and lifestyle, will result in continued success.”

Our
Awards

  • 2022
    Universal International Agents Summit 2022
    Fashion and Living Collection of the Year 2021 by BWO | Fast & Furious and Minions with Myntra
  • 2020
    Indian Achievers' Award 2020
    Emerging Company
  • 2018
    India Licensing Expo 2018: Special Category Awards
    Best Marketing Initiative 2018
    India Licensing Expo 2018: Agency of The Year
    India Licensing Expo - Best Property (IP) Award Leadership in Film Licensing for Baahubali - Arka Mediaworks X BWO
  • 2017
    Universal Agent Summit 2017
    Best Creative Application